The Warfighting Acquisition System Has Arrived. Is Your Brand Ready?

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Hi Rick,

A recent RFI from the Defense Innovation Unit didn’t appear on SAM.gov. It showed up on LinkedIn. That’s not an anomaly. It’s a signal.

The Pentagon just rebranded the Defense Acquisition System as the Warfighting Acquisition System, a generational shift designed to move faster, cut red tape, and get capability to the field now.

For defense tech companies, that means acquisition is no longer a waiting game. The companies that show up early, visibly, and credibly in the right channels are the ones earning a seat at the table.

In our latest blog (https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/VVBj-F1X5wTtW6sBZbQ36Jq67W1PHNH55F_xqCN84394v3pyd0W95jsWP6lZ3l3W49HysC3tYCgFW1ScQQy23PR1RW5Mj0Ng2vt_F2W16XZRY3PqSs8VKw-3g8bk35WW7K26k361nX2fW61d_h-510xRGW7zLcK641kGZSW99Yh6n6rGtKGW1ZYSBy1wNG0gW8DjTnl2TxvmtW32ydb85z6wcQW6f8cGK4FgGB_W5tjBv-2vn-mZW6YLyJL5n3Fx-W1-Mfsd5V80yJW2yCXCg5dLkMRW28pVlS3PhMTkW6nWBfn97573sVbWFK31l1D78W1_g4NF8Ws7ZpW7ZDcp18K2VZJW6Zl8Sd7WyZmBW4txRbx1szZr1W5ywmFc93NxqbW22bVGm4hBBpSW3FQ0p12X3ssXW8C8Hc797w202N33J2cvLhnW6W71fb4J2WC65Tf5DYkqs04 ) , we unpack what this means for your brand:

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How “speed-to-field” now begins with speed-to-engagement

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Why DIU, AFWERX, and others are signaling demand in new places

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What brand behaviors build credibility in this new acquisition environment

The government’s moving fast. The question is, can your brand keep up?

Read the full blog
(https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/VVBj-F1X5wTtW6sBZbQ36Jq67W1PHNH55F_xqCN84394v3pyd0W95jsWP6lZ3l3W49HysC3tYCgFW1ScQQy23PR1RW5Mj0Ng2vt_F2W16XZRY3PqSs8VKw-3g8bk35WW7K26k361nX2fW61d_h-510xRGW7zLcK641kGZSW99Yh6n6rGtKGW1ZYSBy1wNG0gW8DjTnl2TxvmtW32ydb85z6wcQW6f8cGK4FgGB_W5tjBv-2vn-mZW6YLyJL5n3Fx-W1-Mfsd5V80yJW2yCXCg5dLkMRW28pVlS3PhMTkW6nWBfn97573sVbWFK31l1D78W1_g4NF8Ws7ZpW7ZDcp18K2VZJW6Zl8Sd7WyZmBW4txRbx1szZr1W5ywmFc93NxqbW22bVGm4hBBpSW3FQ0p12X3ssXW8C8Hc797w202N33J2cvLhnW6W71fb4J2WC65Tf5DYkqs04 )

At Grafik, we help defense tech brands position for speed, relevance, and mission fit. Because in today’s acquisition environment, brand isn’t just a logo. It’s operational readiness.

(https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/VVBj-F1X5wTtW6sBZbQ36Jq67W1PHNH55F_xqCN84393C3pyd0W7lCdLW6lZ3nlW69-B8828F4vQW6rQ7yX1wbMMsW7_VZB614XBs9W4r4N5g2yR1SyW6BSDLV6MnZLQW4D7_wG4dCY0WW5gvz6h26NzFMVYNC7j2WFg6ZW7sJZr98vTvTkW9h177j4GlX2BW4xBKVz1kxSQbW2RbqmR5JtRR6W1FzH3j43_VvDVvYWR27n7xZbW58B2-h4zm3xZW7KFQ0f3rQCTzW8Dy8Zv10q3kbV9pFff92D9vrVZL8cd5mfyMTW6880Mj5ZmJ75W6S-Pjz4xmm0wN8Jfpj-RcnhFW3yh1nv4_tVjGN95H77cYSmNGf1l1QpT04 )

If you’re rethinking how your brand shows up in this new acquisition landscape, we're here to help. (https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/VVBj-F1X5wTtW6sBZbQ36Jq67W1PHNH55F_xqCN84393C3pyd0W7lCdLW6lZ3nlW69-B8828F4vQW6rQ7yX1wbMMsW7_VZB614XBs9W4r4N5g2yR1SyW6BSDLV6MnZLQW4D7_wG4dCY0WW5gvz6h26NzFMVYNC7j2WFg6ZW7sJZr98vTvTkW9h177j4GlX2BW4xBKVz1kxSQbW2RbqmR5JtRR6W1FzH3j43_VvDVvYWR27n7xZbW58B2-h4zm3xZW7KFQ0f3rQCTzW8Dy8Zv10q3kbV9pFff92D9vrVZL8cd5mfyMTW6880Mj5ZmJ75W6S-Pjz4xmm0wN8Jfpj-RcnhFW3yh1nv4_tVjGN95H77cYSmNGf1l1QpT04 )

Best Regards,

Tanya Nazarian

SVP, Growth

703-299-5984

tanya@grafik.com (mailto:tanya@grafik.com)

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