The latest insights and client stories from Grafik, a branding and marketing agency that helps inspire new possibilities.

View in browser (https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/VWLH5l4PnL-tW8xWgrZ4ZpDmYW2z6fd_5CVvpJN99fz8T5jMY8W6N1X8z6lZ3pkW6hbCkX3Lj8dpW4D13G03XM2RMVQRYTQ2fPHwdW8JC5g38pkjHWW4_XLYK6GRQwCW4VyGS18NMv0FW4VtRwQ5s6wCyW3SpLxn5pG_yDW2Qnrh37PKKrmW2JgT-816sr4jW1LKBpp3Y9VsKW8HF9Hr47n96JW9d6_GR1GkC-nW3FtTKr95M9_mN2mwCg61Mj-hW8FwNR26STxljW982GSx3Z1vmcW3ZQ4WL2bsTxsW1xzd-J3mX56nW2k8jLq3S_2dDW2mpVwP4C_PrbN1rlYypZsFz0W5TKT6m1FQLlCW7V15hj9d5v9QVNFgMs61gSMDV658_N4sF7llW4PvHJk1fVqJNW7k2r9N58jqNtN8ZcH3DRktSFTXXM-82NfZGW1Q60rP7mgBwtW4TN99h58f2hkW4Vj3x11ffNW7W3n7Fw_6LMVn3N2GMxzyZJ1zWW2K_FwQ1NJHX2W4XbWKY4YGxLQW4QjDMQ2z1f_jf7B05Gv04 )

mantech-newsletter-hero (https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/VWLH5l4PnL-tW8xWgrZ4ZpDmYW2z6fd_5CVvpJN99fz983lcq-W7lCdLW6lZ3mgW2YvxzR27myQJW7nNyrd3qthz-W7Xq1SH7SF5pNW59N6P-1DTPz2W7YsdW75hyVs2Vtz_gg3q6f6fW8lg7fR8CP0mkVlhzxb3R08Y9W2gHRt-1jKLZpVc_f8p2LVBYCW84K-C959nfMcW5_dHhQ4r6rCfW77__231RL-mpW26_rZt4rsvHNW3CDCBB7M5JMTW4lcKfg4jvjWJW89lMpV4JQVrCW7_QgBX5JrRHVW1JYD2P1bjgn-W7Pw7TP82NcXHW44RcKy7KzPK9W8P43BK6H5KSGW6sKlM3650th9W8YyxmC3GFVmCf46tHkF04 )

Advancing a legacy mission technology leader

Following its acquisition by Carlyle's Global Private Equity, Mantech set out to evolve from an engineering-first systems integrator into a digital-forward national security technology leader. To guide them through a repositioning effort, Mantech turned to Grafik. Our lead strategists and designers helped elevate the brand identity with new messaging, a new brand mantra, refined logo and design vocabulary. Our work honored Mantech’s 50+ year legacy while signaling a future-focused strategy. The refreshed brand came to life internally through employee launch kits and externally through a Metro Center station takeover, generating nearly 2 million impressions in four weeks.

Read the full case study (https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/VWLH5l4PnL-tW8xWgrZ4ZpDmYW2z6fd_5CVvpJN99fz983lcq-W7lCdLW6lZ3mgW2YvxzR27myQJW7nNyrd3qthz-W7Xq1SH7SF5pNW59N6P-1DTPz2W7YsdW75hyVs2Vtz_gg3q6f6fW8lg7fR8CP0mkVlhzxb3R08Y9W2gHRt-1jKLZpVc_f8p2LVBYCW84K-C959nfMcW5_dHhQ4r6rCfW77__231RL-mpW26_rZt4rsvHNW3CDCBB7M5JMTW4lcKfg4jvjWJW89lMpV4JQVrCW7_QgBX5JrRHVW1JYD2P1bjgn-W7Pw7TP82NcXHW44RcKy7KzPK9W8P43BK6H5KSGW6sKlM3650th9W8YyxmC3GFVmCf46tHkF04 ) to see how Grafik helped position Mantech as a digital-first force ready to meet the mission demands of tomorrow.

CONTINUE READING
(https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/VWLH5l4PnL-tW8xWgrZ4ZpDmYW2z6fd_5CVvpJN99fz983lcq-W7lCdLW6lZ3mgW2YvxzR27myQJW7nNyrd3qthz-W7Xq1SH7SF5pNW59N6P-1DTPz2W7YsdW75hyVs2Vtz_gg3q6f6fW8lg7fR8CP0mkVlhzxb3R08Y9W2gHRt-1jKLZpVc_f8p2LVBYCW84K-C959nfMcW5_dHhQ4r6rCfW77__231RL-mpW26_rZt4rsvHNW3CDCBB7M5JMTW4lcKfg4jvjWJW89lMpV4JQVrCW7_QgBX5JrRHVW1JYD2P1bjgn-W7Pw7TP82NcXHW44RcKy7KzPK9W8P43BK6H5KSGW6sKlM3650th9W8YyxmC3GFVmCf46tHkF04 )

THE LATEST

3b29f1c1-0854-4364-a8be-e4797737a03c (https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/VWLH5l4PnL-tW8xWgrZ4ZpDmYW2z6fd_5CVvpJN99fz983lcq-W7lCdLW6lZ3nYW2vT-Kn6PWyb3W5-7ThN42JsTBW1RSflK5PVXc_W3hQ_xx1_5z3XW89wWMw17DcLyW3jwcct1xrGYXW1DQNyR7-q3-0W4qB1XG51tzmKW5Zx_l36BZWR2W8MlcM92mN1KwW8Xqywy3RQMhJW4ySckW6h5HqyW5twN6C6psyDFW7CvpLG1ylHTFW8p6D9z3_MXW4W5yMw5D5T5-fVW8tGJG32wZ68vN4gydtyb-cqCVjP3l75WLm-sN8sg5dM3M9z2W8lMMvP5XgjD2N1YbK016sgPGW7QYqHb8flqzZVqyB0H445m4Zf6CFWJ204 )

UX that fuels your B2B tech pipeline

In tech sales, user experience is no longer just a design issue—it’s a revenue driver. See how a streamlined UX can shorten complex buying cycles, build trust, and influence high-stakes decisions.

READ MORE
(https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/VWLH5l4PnL-tW8xWgrZ4ZpDmYW2z6fd_5CVvpJN99fz983lcq-W7lCdLW6lZ3nYW2vT-Kn6PWyb3W5-7ThN42JsTBW1RSflK5PVXc_W3hQ_xx1_5z3XW89wWMw17DcLyW3jwcct1xrGYXW1DQNyR7-q3-0W4qB1XG51tzmKW5Zx_l36BZWR2W8MlcM92mN1KwW8Xqywy3RQMhJW4ySckW6h5HqyW5twN6C6psyDFW7CvpLG1ylHTFW8p6D9z3_MXW4W5yMw5D5T5-fVW8tGJG32wZ68vN4gydtyb-cqCVjP3l75WLm-sN8sg5dM3M9z2W8lMMvP5XgjD2N1YbK016sgPGW7QYqHb8flqzZVqyB0H445m4Zf6CFWJ204 )

AMAA blog preview (https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/VWLH5l4PnL-tW8xWgrZ4ZpDmYW2z6fd_5CVvpJN99fz9s3lcq-W7Y8-PT6lZ3ncW3MKKWH20fP5hVYlPYH2Bky_5W4-MnRm2ZkJgzVlxVcY5GqsPHW8mRQ1W47J2m2W11F71J55ZmS-VSNRlQ6GSVqhW1sfdGS8gphj9VMkKST7J-D_PW1v1JYb6k15VzW60f-Hy4G0-WfW47pP-62cCZw2W7HX3DR95HMpRW2vdwpr34gD7yW8sc8wv4DYZ0HN2N5w85H_KwlW3MFKHX8Xktx7N7TsB7rY0mFDW6jWWDY4-hqDqW9bKxMN4cH3_gW4x7MMk6M2vnCW2fqgfb1RFWXHW1WyFfd8xdhRtW1Q6VGT8P1bM4W1Czktq7hqlV6W1Bvcvy2dBghjf2b3jDF04 )

Positioning your brand to grow and exit

CMOs navigating mergers and acquisitions face a unique branding challenge: balancing legacy value with future vision. If you’re brand is primed for growth or looking toward an exit, read out takeaways here.

READ MORE
(https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/VWLH5l4PnL-tW8xWgrZ4ZpDmYW2z6fd_5CVvpJN99fz9s3lcq-W7Y8-PT6lZ3ncW3MKKWH20fP5hVYlPYH2Bky_5W4-MnRm2ZkJgzVlxVcY5GqsPHW8mRQ1W47J2m2W11F71J55ZmS-VSNRlQ6GSVqhW1sfdGS8gphj9VMkKST7J-D_PW1v1JYb6k15VzW60f-Hy4G0-WfW47pP-62cCZw2W7HX3DR95HMpRW2vdwpr34gD7yW8sc8wv4DYZ0HN2N5w85H_KwlW3MFKHX8Xktx7N7TsB7rY0mFDW6jWWDY4-hqDqW9bKxMN4cH3_gW4x7MMk6M2vnCW2fqgfb1RFWXHW1WyFfd8xdhRtW1Q6VGT8P1bM4W1Czktq7hqlV6W1Bvcvy2dBghjf2b3jDF04 )

FlowerLady_600x600 (https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/VWLH5l4PnL-tW8xWgrZ4ZpDmYW2z6fd_5CVvpJN99fz9s3lcq-W7Y8-PT6lZ3nDW8tpJFz6J3-xpW89Mhhj4-gPHmW1cGv9d61MTB9W8pLH833MjKspN29J13mbPggzW96QxCP8D6nZyVY0Mx75gzTTpW6r6Stg3MCJLtW8QpCMQ3pLWdCW6RV3dK8Xwx2SW1Sl6Cf6rLvHHW8Hs5NW2D0XYKW7PLw1_1r5-qWW9bGvcS8y0BgwW3kX-N_93JDv6W5Bvsvp98-1plW1Kh79F4VDyVXW4y973F4x7Z9HW4YLN2M5rQSDVN6pM-d-lk-PYMHTc5P2v2VfW6vG9PM4TZZbfW4mH4-L6C6-8wW3l8JWP99SCwmW8ztmC62BtWqGW7kVWdB4WjYSrf4FqhRR04 )

Modernizing member value to attract tomorrow’s leaders

Trade associations can’t afford to rest on reputation. To stay relevant, they must modernize their brands, clarify value, and strengthen member trust. Discover the key strategies driving meaningful transformation.

READ MORE
(https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/VWLH5l4PnL-tW8xWgrZ4ZpDmYW2z6fd_5CVvpJN99fz9s3lcq-W7Y8-PT6lZ3nDW8tpJFz6J3-xpW89Mhhj4-gPHmW1cGv9d61MTB9W8pLH833MjKspN29J13mbPggzW96QxCP8D6nZyVY0Mx75gzTTpW6r6Stg3MCJLtW8QpCMQ3pLWdCW6RV3dK8Xwx2SW1Sl6Cf6rLvHHW8Hs5NW2D0XYKW7PLw1_1r5-qWW9bGvcS8y0BgwW3kX-N_93JDv6W5Bvsvp98-1plW1Kh79F4VDyVXW4y973F4x7Z9HW4YLN2M5rQSDVN6pM-d-lk-PYMHTc5P2v2VfW6vG9PM4TZZbfW4mH4-L6C6-8wW3l8JWP99SCwmW8ztmC62BtWqGW7kVWdB4WjYSrf4FqhRR04 )

Grafik.agency (https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/VWLH5l4PnL-tW8xWgrZ4ZpDmYW2z6fd_5CVvpJN99fz8z3lcq-W69sMD-6lZ3pmW741LvR4vlMvdW3B2m734Jj9wYW82x5Tw2qcs68W1XdB2H6F70j8W6zF0gL7X6TjQW9kFRJX3cBCSmW2QqQz849GdVKW3FZnSd5CFWdpW8cXSfF4-dZJbW2CVp6_5SFK4KW2m3Z3x2TTYC2W3CZWsy5LgL4KW1_5JdN4WrzwBW98Pm9W1pwnqNW2Z0LvY4TFcHwW1lrMnp2cjzxGN1TKKStBg3__W5H5z_S3gk3CpW7ggTRB3zdBjzW4CwmVr4mzKvKf3Prwvj04 )

LinkedIn (https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/VWLH5l4PnL-tW8xWgrZ4ZpDmYW2z6fd_5CVvpJN99fz8T3lcq-W6N1vHY6lZ3mMW7q1b5r6zJXjVW5cwVbH2Vm6CDW32m66N139S2hW1wmGs72f3TX7W3WVg1K6Qg1xdW12K6Rt8t1xhcW13pnnC4q5sQ9W7cKCc-4ZmWQRW5pHZqR9ldrVCVSkbWG6bMcL-W6Kn3wQ3MRxGRW7NFQd65WVG5vW31X2kS9lgdK6W7x4yNZ5WLKhVW7gSpmr1xDrgKW5pyQkM3Fh6dhW3HWdCK15HZTNW5jvdyd5GPpxRW5Vdpw-84FrQgW4VbdMD5_92f2W8t2JlP8z-C-BW3DdrWk5MkJkXf50cCdj04 )

Instagram (https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/VWLH5l4PnL-tW8xWgrZ4ZpDmYW2z6fd_5CVvpJN99fz8T3lcq-W6N1vHY6lZ3lZN1G5v_G5ygWjW8RPFb62vQxz_W6_yWVk94CMg4W21CD5Z6VbqNnW6plC_K4x301RW6k4pbY3fp2b3W3w0t112sQCKpN3jD3CttRDYTW7tQCNN3-_JLGN5bnsFMCj2C4W4hJT4S6nVswrN8_JVtt3Y2sGW5QzjSx8x39tSW7_Xjt41QdCF5W92Y9xF4ftJt5W77VKMC3G879kV-hJ-86yG_rQW5y_Dtd7gC-GMW4XMDJq2lhvMVMFdB8Z8_vSTW50fzx41s8ZNmW2Lg36J2Z00mQf8BSBT804 )

Bluesky (https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/VWLH5l4PnL-tW8xWgrZ4ZpDmYW2z6fd_5CVvpJN99fz983lcq-W7lCdLW6lZ3kzW69lcWy64ShH8W4VM9g668KB8qW9knRXq96PqmYW3W3Kf232tb38N25QtDxsMkFkW8HrdJF5TpR-NW65zwFn6bKcfNW5FhCnN6VC_SfN13gypWZd3DTW1fmY1_52QRxPN2mNDWWlp6ZCM33Qfy1CpQLW384YHB3hm7gfW7z8xxG8XnvdNN7MtSCH4c-ccN1vBLmP1m2TmW5zLhkh5FTbK9W17tj5c1vySqSMv6Jt0LLSRYW2hHKs76YydHGW4xBjRq67YvHmW8fhMMh63cm05W8kbK5S8GJ1RPW8MtPjv6CgPC9f3DzRNP04 )

grafik-roundup-footer-logo (https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/VWLH5l4PnL-tW8xWgrZ4ZpDmYW2z6fd_5CVvpJN99fz8z3lcq-W69sMD-6lZ3pmW741LvR4vlMvdW3B2m734Jj9wYW82x5Tw2qcs68W1XdB2H6F70j8W6zF0gL7X6TjQW9kFRJX3cBCSmW2QqQz849GdVKW3FZnSd5CFWdpW8cXSfF4-dZJbW2CVp6_5SFK4KW2m3Z3x2TTYC2W3CZWsy5LgL4KW1_5JdN4WrzwBW98Pm9W1pwnqNW2Z0LvY4TFcHwW1lrMnp2cjzxGN1TKKStBg3__W5H5z_S3gk3CpW7ggTRB3zdBjzW4CwmVr4mzKvKf3Prwvj04 )

© 2025 Grafik. All rights reserved.

Grafik, 8045 Leesburg Pike, Suite 503, Vienna,VA,22182,United States,

Unsubscribe (https://hs-505301.s.hubspotemail.net/hs/preferences-center/en/direct?data=W2nXS-N30h-zFW2t78bG30tzQdW47KhZR30r2ttW2sDbfY25gDPrW4fM9fL4hfcWZW2YxXCl2nSfKbW1Lgxs-2CZZx5W36Cn-J3bbp1PW1XwcDr1SfXlyW3FdXHv3M0F71W3-14Xt3SNCsbW2TJHhy4cHZNVW3XF5gR2p4C19W2MVS0L2KJcXfW1SkhqJ2z_W0zW3GM7H52xXRgYW1Zm8TS2TpSD-W3484vM2zNnF4W22X_yc3D_byvW4t8zqN3NMhfDW2y3mmy2nGkhtW20Z1S62r1skkW2x_gcp1Xt_4hW4mrc_32sZz3dW4fhx8m3ZM7YnW4kK0g_2FzzZzW38n7gq3LM-8HW386tzV4t2GyRW3zkvct2TjpPlW3SJQsc38gP5hW2TvQvp4tt-MKW4pn6bl3F6F0ZW36xkSQ3T3RwgW34Gyy-1Ncm-bW2xNy3w1Ly3XVW2sW7D24mDkkXW1BxHFf47PsJMW1-X-CF2TG9gvW41-y7m2CvzLrW45FNn-4cGPFSW25nrMn2zv06HW45pqfM2FMvXZW2KpNgJ2PSX7zW3h_m9B1Nf1ByW1QyWf03yZ-hzW2-s34q2RNYjLW2FtWjr4fHSKPW2Yyj6L2zNKgfW4h9-TL43HYkPf3M9mc704&_hsenc=p2ANqtz-_iTHd1apoVlAwAPkgbiEozc20FdUGHDwf6Xdtjq6SWNB2GwFsZNUYuyxxEgMQwZPS5KNnbQNuSrukKHcg_81D8qCe5EQ&_hsmi=378010989 ) Manage Preferences (https://hs-505301.s.hubspotemail.net/hs/preferences-center/en/page?data=W2nXS-N30h-zFW2t78bG30tzQdW47KhZR30r2ttW2sDbfY25gDPrW4fM9fL4hfcWZW2YxXCl2nSfKbW1Lgxs-2CZZx5W36Cn-J3bbp1PW1XwcDr1SfXlyW3FdXHv3M0F71W3-14Xt3SNCsbW2TJHhy4cHZNVW3XF5gR2p4C19W2MVS0L2KJcXfW1SkhqJ2z_W0zW3GM7H52xXRgYW1Zm8TS2TpSD-W3484vM2zNnF4W22X_yc3D_byvW4t8zqN3NMhfDW2y3mmy2nGkhtW20Z1S62r1skkW2x_gcp1Xt_4hW4mrc_32sZz3dW4fhx8m3ZM7YnW4kK0g_2FzzZzW38n7gq3LM-8HW386tzV4t2GyRW3zkvct2TjpPlW3SJQsc38gP5hW2TvQvp4tt-MKW4pn6bl3F6F0ZW36xkSQ3T3RwgW34Gyy-1Ncm-bW2xNy3w1Ly3XVW2sW7D24mDkkXW1BxHFf47PsJMW1-X-CF2TG9gvW41-y7m2CvzLrW45FNn-4cGPFSW25nrMn2zv06HW45pqfM2FMvXZW2KpNgJ2PSX7zW3h_m9B1Nf1ByW1QyWf03yZ-hzW2-s34q2RNYjLW2FtWjr4fHSKPW2Yyj6L2zNKgfW4h9-TL43HYkPf3M9mc704&_hsenc=p2ANqtz-_iTHd1apoVlAwAPkgbiEozc20FdUGHDwf6Xdtjq6SWNB2GwFsZNUYuyxxEgMQwZPS5KNnbQNuSrukKHcg_81D8qCe5EQ&_hsmi=378010989 )