The latest insights and client stories from Grafik, a branding and marketing agency that helps inspire new possibilities.

View in browser (https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/MWbvB7z42hkW5V3NKR5FqWkWW2QY3Nh5D_dJnN1PJbt85jMY8W69t95C6lZ3m_VX_FmW6Jj1DWW8z6Qdh67xypLW6h2lJg48qL_JW6-7P151gMR1gW2NxWtN7bD-gGVchQHT6bSRBTW5TR3NT8tzwbkW7sRPDV7R_QssW3WWV0m2rnzlcW2zZMSw7_3sbPW60bLXy5z137JW4J31mq68tn-jW85QsD45_XGnjN8QWcyQmRPZDW4vmvFw4Zy25SW3vJJcv4ztWJgN4RYF9hJ976zW8pVz5815DHlSW56vGsz70wsy3N4hfs-ZR51btW6cGRH540m3vrW6TbYpW2qG_rgW55XQ1R31H2CwW37xJq33bPn_cW4v1d2439qSCPW28bq4n8mcG2lW9cspfR2hz_HtW2mkbQz4pYFP-W5scFCY5pxxs4VP8Dfk6J3KY3W2NPl0P6FZ3ZHW7Hw3Xc7wSzp1N2ytDdmsXPkTN89d_7WYhnjBW6bKxds6FQr1qW7YzPNM6KHHV_f1dJLWd04 )

Canopy Header (https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/MWbvB7z42hkW5V3NKR5FqWkWW2QY3Nh5D_dJnN1PJbv23lcq-W7Y8-PT6lZ3lKW8xvqdH5TmPfPW3NyySP8V7Sk7W2W2B6P4S2B39W5jtdCj548LvlW8xVVhC6xMz7-W7P1f165gLvM1W8lqHcB1KW0DWW2PGnwv8TDsfZW7007fm44hpq-W4WFnDv6jGV-5W8ff8GL1M0zmhW33g_g94zGpGzW3KsVqj4XTwBjW2HsQwN93-BYxW78dDxq3-c-RRW6kKqt-1vR0tPM3ChYkk1NH3W5GkM816N3SWCN526Ll4tLmv0W5N7FL_8x6bHyN7T7wmmm3QgyW5YdHLS18MXcTW8YMBvt4dN11JN74_n8RGtYlWM8c0SFHWMLtW7CcCZw7-P27Qf4qsk5T04 )

Empowering employment for neurodivergent individuals

As conversations about inclusion evolve, the Canopy Neurodiversity Foundation is redefining how organizations understand and support neurodiverse talent in Washington State. Originally known as the Washington Neurodiversity Project, the organization came to Grafik to launch its brand and broaden its impact. Together, we developed the new name Canopy, established a clear brand strategy, and created a distinct visual identity and website that communicate its mission with clarity and confidence. Centered on the mantra Empowering Employment, the new brand unites a bold logo system, vibrant color palette, and accessible digital experience that bring Canopy’s vision into focus.

Read the full case study (https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/MWbvB7z42hkW5V3NKR5FqWkWW2QY3Nh5D_dJnN1PJbv23lcq-W7Y8-PT6lZ3lKW8xvqdH5TmPfPW3NyySP8V7Sk7W2W2B6P4S2B39W5jtdCj548LvlW8xVVhC6xMz7-W7P1f165gLvM1W8lqHcB1KW0DWW2PGnwv8TDsfZW7007fm44hpq-W4WFnDv6jGV-5W8ff8GL1M0zmhW33g_g94zGpGzW3KsVqj4XTwBjW2HsQwN93-BYxW78dDxq3-c-RRW6kKqt-1vR0tPM3ChYkk1NH3W5GkM816N3SWCN526Ll4tLmv0W5N7FL_8x6bHyN7T7wmmm3QgyW5YdHLS18MXcTW8YMBvt4dN11JN74_n8RGtYlWM8c0SFHWMLtW7CcCZw7-P27Qf4qsk5T04 ) to see how Grafik helped Canopy build a brand that inspires understanding, opportunity, and inclusion.

CONTINUE READING
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THE LATEST

Evaluation_Association_Brands_Blog_Post (1) (https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/MWbvB7z42hkW5V3NKR5FqWkWW2QY3Nh5D_dJnN1PJbvl3lcq-W8wLKSR6lZ3mwN5C9-mzNZk3mW6k-zgD9fKF5tW9h5Vg74zsRXPW6FDtLz5-9CpsN46kmdvxB0GCW5gPmr17MhK34W85x9gY6dNSSLW8CXh_78NnMccW435Wt_45YKZZW4NcP1011rl7QW4sXM9h31DM8QN8MS_YshFWffW740F4v4Zj9CfW7Y1LmT1YSKFGN91MSdxp4yvfW2M2FZL6DVPMRW8fczNz223T9CW67KMrp35bbLbW8b300R97s9fvW4RpX0S4JCf_4N3d8Rb-b0Bf6VqyQmJ9btz91W5brLm37jw8TmW7nfZBH7sWxfJW4vSnGc46Lnf4W3S266P6lLKMqW63gC1v4S8s2hW7LNnXk823P4Rf5xJQ5g04 )

Measuring brand health for lasting member value

For associations, brand health isn’t just about awareness; it’s about impact. Learn when and how to measure your brand to strengthen perception, prove value, and guide smarter decision-making.

READ MORE
(https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/MWbvB7z42hkW5V3NKR5FqWkWW2QY3Nh5D_dJnN1PJbvl3lcq-W8wLKSR6lZ3mwN5C9-mzNZk3mW6k-zgD9fKF5tW9h5Vg74zsRXPW6FDtLz5-9CpsN46kmdvxB0GCW5gPmr17MhK34W85x9gY6dNSSLW8CXh_78NnMccW435Wt_45YKZZW4NcP1011rl7QW4sXM9h31DM8QN8MS_YshFWffW740F4v4Zj9CfW7Y1LmT1YSKFGN91MSdxp4yvfW2M2FZL6DVPMRW8fczNz223T9CW67KMrp35bbLbW8b300R97s9fvW4RpX0S4JCf_4N3d8Rb-b0Bf6VqyQmJ9btz91W5brLm37jw8TmW7nfZBH7sWxfJW4vSnGc46Lnf4W3S266P6lLKMqW63gC1v4S8s2hW7LNnXk823P4Rf5xJQ5g04 )

Pivot-2_1200x1200 (https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/MWbvB7z42hkW5V3NKR5FqWkWW2QY3Nh5D_dJnN1PJbvl3lcq-W8wLKSR6lZ3pzW86T4QK7GVD9lN5Qz4FVrS_PGW7gPh7783v__MVsc82v4nY3FqW97q0Mv5_KL4ZW4H_2TQ55nMjlW8436P13kxK5pW5R6z463tpS30W2gp4ZB3CkkCxW3xTV0-5JBwvqW8skWfc8cKLcZW4ZgtDW7V1M_FW39Nn706nSdYBW1YTjWy3002pBW2QF8zw3cXnthW2QxTJb4DSss6W3QhX4r4Z-b3jW44Z9LQ8QxC_7W1ghcyF4Nt5kHW8zH7rx8xcQmvW53SXNk1-DsdJN6PRz0kgcnb9W8DbzSv3PSh4ZW3BT9jW9lrvnbW9kH_v48pnMm6W4c7Hhc463FfdW2yR8jQ4HSYxMW1db1_b3dlzYPf82B2Wj04 )

When commercial tech goes defense

Commercial innovators entering the defense market face a unique branding challenge: balancing credibility with agility. Learn how strategic positioning helps dual-use companies build trust and compete with confidence.

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Brand_Measurement_Dilemma_Blog_Post (1) (https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/MWbvB7z42hkW5V3NKR5FqWkWW2QY3Nh5D_dJnN1PJbtM3lcq-W7lCdLW6lZ3q0N5pb7bxyvd9xW1tstM21PCvKlW5n_FhH2Xh_PWW7YPQv941pLyxW6YmDy41YPGBtW5mrdFz46g7x2W1YXt941yJShSW37zlRj5Xpg1qW4RCdlc3WHh_JVw1y4d4d0J4gW4zkVhH7qdMf7W87TgPV5ws37tN1BLnGPqXPmlW6j6s0S7Q0dlnVs-GXT72htjsW8QgZYP2T0J70W5_VJjR2tJDYSW1nwnhk5Q8PBbW1SLTgX2ggV51W5-D01K5M5069N7ymdkp9m1cjVhqB5p274y4NW56Xy-G2VNspTW4H12nB2mJjtXf8Kztmb04 )

The brand measurement dilemma

B2B Tech CMOs know brand matters, but proving its value is another story. Find out how measuring brand health can turn perception into profit and elevate brand from a cost center to a growth engine.

READ MORE
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We're hiring a technical project manager!

Grafik is looking for a Project Manager (https://c3chr04.na1.hubspotlinks.com/Ctc/F9+113/c3chr04/MWbvB7z42hkW5V3NKR5FqWkWW2QY3Nh5D_dJnN1PJbv23lcq-W7Y8-PT6lZ3q3VhXX4w5t4wcjW6TMZr21Z8SnFN6qRXgn3wzDNW3D9QRv5jXp11W1gdsNG6Vlm4dW74gX1g6PxWj9V5L1Lp2Xxb5-W3Lxcl48SDS_GW3Q0Kdp4-4mWBW58M5v82snsJQW1P8phl6pbVzgW4GhbND3RN5WtW1tl97G3zp6bsW2_WM6q917Y-rN18C5zS__znxN2t4_JTRLtq9VF37wM5PZ94TW6Nn0ww3kNv3vW67LSsl13vSyJW3KGT1c87nM3BW1G3cRd5fM0Z2W3qQZyy1YKkqBW8fPyhs6rlBRRW5ZcqBr7TF_cSN1N83Wfj3FvwW2c0jmz8h1xNYf6HPpLF04 ) who thrives at the intersection of strategy, creativity, and technology. If you have experience guiding web builds and digital campaigns from kickoff to launch and love collaborating with designers, developers, and strategists, you’ll fit right in. This hybrid role is based in Tysons, VA.

APPLY NOW
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